Abstract

The change of nature in the market of goods and services from its traditional to an electronic form and the existence e of special features of such an environment has caused the emergence of novel indicators in the area of marketing and also it has made internet marketing faced with a new paradigm, especially in the field of marketing mix function in such a manner that marketing mix has been incumbently urged to accept the online market necessities in order to be able to actualize company objectives in target markets. The present study is a qualitative review in this regard that evaluates the prior researchers’ theories opined in their studies so as to present the evolutionary trend of the marketing mix in its transition from traditional indicators to novel indicators. Finally, the author in the present article figures it out what is the most efficient model of mixed function marketing capable of exerting the highest effect on the internet marketing like? The author is of the belief that the reason for such a conclusion is that the aforementioned elements more frequently and more intensely underline and concentrate on the importance of interaction with the customers and establishment of relationships with the consumers and this will eventually bring about a more accurate understanding of the customers’ real needs.